July 28 /

Mercedes-Benz EQS 2021

Discover Mercedes EQS is an interactive experience, designed to re-create and set a future vision of a better world. The pavilion installation represents a journey through space and time. As the moving-image begins, it reveals the dynamic and unique relationship humans have with nature, and how that relationship is changing as we advance technologically.

The narrative is emphasizing the importance of technology in every aspect of 21st century, and the extend to which it will possibly shape the future.
The journey ends with a discovery of a brand new world full of abundance and beauty.

The visual language used in Discover Mercedes EQS is simple and streamlined, aiming to represent the brand’s identity and values.

Interactive experiences are always build around certain physical and technical limitations. A workflow had to be created in order to align and calibrate the skeletal data from many different sensors, tracking different people from different points of view.

Another challenge was building a 270-degree projection. A lot of testing and experimenting took place, for the purpose of creating an image that has both depth and conveys motion properly. Once the production process began there was a real synergy between the technical, the creative and the production team.

Discover Mercedes EQS kindly invites the audience to interact with the spatial installation. By doing so the individuals are becoming part of the environment, thus making them contributors to the future vision of Mercedes-Benz.

People get great satisfaction from contributing, but in order to make it significant we must first start from ourselves. As soon as we are able to improve ourselves, we can easily improve our society and the world we live in.

March 22 /

360 Interactive Room

November 1 /

ReVISION 3D Mapping @ 1300 years Bulgaria Monument

project by & Elektrick.Мe
This video is part of project “ReVISION” funded by program “Culture” of Sofia Municipality

voice: Petar Meltev

script: Martin Angelov

event: ReVISON
location: Sofia, Bulgaria
date: November 1, 2013

hardware: ProTechnica Event

© 2013

December 21 /


Production: A25 Cultural Foundation & National Theatre “Ivan Vazov”

Concept and choreography: Violeta Vitanova & Stanislav Genadiev
Cast: Violeta Vitanova, Stanislav Genadiev
Scenography: Evgenia Sarbeva
Costumes: Demobaza
Sound environment: Mikhail Stoyanov
Photography:  Marica Kolcheva
Interactive visual installation:

November 2 /

“Geometry System” with ProTechnica & Brangaba

Client: Brangaba

3d animation: Georgi Christov & Vladimir Grantcharov
Technical Support: ProTechnica Event

October 19 /

Elektrick.ME and Regneva Design stand at COPI’S

Оur stand with Regneva Design and SEG at the exhibition COPI’S at IEC